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Shop / parents choice diapers newborn
Pura was founded by parents, Guy and Abi Fennell, with the aim of creating high-performance, low-environmental-impact diapers that do not compromise on skin safety, comfort, or value for money. Approved by dermatologists as gentle on sensitive, newborn skin, Pura's diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator.
Crafted with organic cotton and plant-based materials against babies' skin, Pura's diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified to have a low environmental impact. As a Carbon Neutral business and a certified B-Corp, Pura is committed to making clean, safe, and planet-friendly products affordable for all.
Pura diapers are Totally Chlorine Free (TCF) and made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates, ensuring they are gentle on delicate newborn skin. The diapers' absorbent core is made from wood pulp sourced from sustainably managed forests, and the packaging is made from paper for easy recycling.
Pura's diapers have won multiple awards, as voted for by real parents, who trust the brand's commitment to quality and environmental responsibility. The diapers are manufactured in a carbon-neutral plant, powered by green electricity, further demonstrating Pura's dedication to sustainable practices.
Pura's mission is to provide parents with clean, safe, and planet-friendly products that offer exceptional performance without compromising on comfort or value. The brand's B-Corp certification and Carbon Neutral status are a testament to its dedication to using business as a force for good, ensuring that Pura's products have a positive impact on both babies and the environment.
In summary, Pura's high-performance, low-environmental-impact diapers are a trusted choice for parents who prioritize their baby's skin safety, comfort, and the health of the planet. With thoughtful design, sustainable materials, and a commitment to social and environmental responsibility, Pura is revolutionizing the diaper industry and making a difference one nappy at a time.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | 9.65 x 6.42 x 5.12 inches; 1.48 Pounds | ||||
item_model_number | USNS1 | ||||
date_first_available | May 22, 2023 | ||||
manufacturer | mypura.com Limited | ||||
country_of_origin | Czech Republic | ||||
best_sellers_rank | #212 in Baby (See Top 100 in Baby) #16 in Disposable Diapers | ||||
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